Evolving Experience in Sitecore CMS Technology Services

Sitecore has evolved over time. Sitecore CMS evolved into Sitecore CXP, which was much more than just a content management system. It has been updated to reflect the customer’s age.

Sitecore improves with each new release. Upgrade to the latest version to take advantage of not only new features like machine learning, headless technology, and containers, etc…, but also a product that is supported by mainstream vendors.

Keeping your Sitecore platform up to date ensures that you remain relevant to your customers, which is critical for providing the Omnichannel, personalized experiences they expect. It may also imply that you should begin updating your digital strategy to fully utilize the platform’s capabilities.

Sitecore Personalization

According to a Salesforce survey, 84 percent of customers believe that being treated as a person rather than a number is critical to winning their business.

Making an emotional, authentic connection with your customers has taken on a new level of importance in our increasingly digital-heavy world. Personalized experiences can demonstrate that you understand their needs and are available to assist them.

However, once you begin to incorporate personalization into your marketing, a lack of KPIs and a measurement strategy can lead to guesswork and misaligned resources.

The key to ensuring that your personalization investments and content activities are effective is to measure it – and not just once, but on a regular basis.

Sitecore AI and future Technologies

The possibilities will be limitless once the marketing team begins to look at automation, machine learning, and artificial intelligence as part of your personalization journey. But data is the only way to unlock the door to what is possible.

Machine learning technologies, for example, take aggregated behavioral data and provide recommendations, freeing up the marketer. It aids marketers in recognizing when customer buying habits change and how to adjust strategies to stay on track. You’ll be one step closer to truly understanding your customers if you benchmark your data and align your marketing and business goals.

By educating machine learning algorithms about the qualities of specific content objects (the data within the material) and enabling predetermined events to prompt automation, an object-based and event-based CMS architecture makes this much easier.

As technology evolves Sitecore’s roadmap will continue to add new features and benefits, allowing marketers to get even closer to their customers. Upgrades to Sitecore, on the other hand, can be difficult. Once you’ve decided to use Sitecore, it’s critical to work with an experienced Sitecore-certified partner, such as Skybridge, to ensure that you’re using the most up-to-date version.