How can perform Sitecore Content Management System in Healthcare
Sitecore Overview
Over the years many businesses were looking to revamp their website with advanced content management, integration and security features. Most of the legacy content management systems were visually out of date and did not offer content in a way today’s audiences wish to consume it. Sitecore CMS offered them the choice to create content based on user experience and they have readily accepted it and have started revamping their websites.
How can perform Sitecore content management system in healthcare?
By bringing together patient health data and insights, and keeping security and privacy top of mind, they can drive the creation and delivery of relative content that builds trust and loyalty.
In-case of multispecialty hospitals, appointments for specialist doctor visits can be booked online in the website based on his availability status (which can be periodically maintained by Administrator using Sitecore CMS with relative ease). By maintaining patient record in a proper hierarchical structure, it helps to diagnose/treat the patients quicker and efficiently. Drug details like its name, composition, dosage limit everything can be stored and managed within the Sitecore platform and permissions to view/change can be restricted only to allow pharmaceutical persons to do modifications.
Coming to the insurance sector, every year in US around October, each individual reviews health insurance plans to maintain or change their coverage. Health insurance providers can make use of the Sitecore platform to show case their plans on their website and with the help of search functionality, customers can find their preferred insurance partner and plans quicker. As a result of these, the customers readily found plan details and reached healthcare providers without calls to support agencies. Other metrics also include number of transactions per month increase, decrease in bounce rate, and improvements in page response time and increase in returning numbers.
Building mobile specific pages or sites helps to improve new customer base which in turn increases the business operations and profitability. Personalization options such as geo-location helped to serve the customers with respect to specific area/zone. The answers to a few simple questions, stored along with all visitor interactions in Sitecore xDB, allow the Sitecore solution to target individual users and personalize content in the context of their needs. Easy to understand chart representation of customer data in Sitecore xDB helps to identify the top performing insurance policies, number of policy purchases, renewals and much more. Marketing teams can take advantage of this to build/redesign their insurance plans resulting in positive responses from the customers.
Sitecore also supports multilingual sites, thus helping to maintain content more efficiently across languages. The ability to share content among sites is also one of the key features Sitecore CMS provides when compared to other content management systems. Average time taken to build and launch new site has reduced from 12 to three months using the Sitecore CMS.
How can perform Sitecore Content Management System in Healthcare – Skybridge Infotech USA India
Author: Dhanush, Sitecore Specialist.
